Three main characteristics of WasangShow’s Commodities
◆ One and only design for the elements of aboriginal
“Totem restructuring aesthetics” is a unique design technique that is created by WasangShow. They disassemble ancient totems first, and then recombine them with both modern and western aesthetics techniques, presenting both traditional and modern beauty. Each item has its own unique pattern, and there are definitely no identical designs out there. Aboriginal culture plays a veryIMPORTANT role in Taiwan. Currently, there are 16 named aboriginal tribes and with those yet to be named tribes together, they all live with various traditional cultures and different life styles. Most of the WasangShow team members are aboriginals from Amis and Truku. Because of this ethnic relation between members, they are more actively intercepting and absorbing the elements of aboriginal traditional cultures and lifestyles, and they convert those elements with a modern approach into designing apparels.
◆ Appearance, uniqueness, cultural, narrative –Aboriginal related Merchandise
Totem is an element that has been wildly applied onto today’sFASHION industry. When you walk in to H&M and ZARA, you can see the element of totem being used, but it is merely just following the trend of beauty. A few months ago, WasangShow paid a visit to aboriginal tribes in the east of Taiwan to study totems. They learned that each totem has its own meaning and story behind it by talking to the locals, including sun, moon, starts, rhombus is a symbols of eyes of ancestors, viper, wave, etc. They represent more than just a lifestyle in the tribe or natural phenomena, but also represent the evolution of the tribe. WasangShow ask themselves why we cannot apply these meaningful totems onto apparels? Why just present it as a formality of geometry. WasangShow decided to build a database for totems, extracting elements and turning them into images, and then apply onto apparels and other merchandise. Aboriginal totems have evolved from being excessively used to arts with souls and is combined with mainstream fashion precisely.
◆ High quality Merchandises
WasangShowsAPPARELS are produced under a good supervision. All apparels are made for comfort and from combed cotton and other fine materials. Quality control is WasangShow’s main priority, they pay attention to fabrication and manufacturing detail very carefully and all the quality of materials are monitored and will be assured even before production. WasangShow will not rush into production process under any circumstances and will never produce any defective products.
◆ Legend of New Fashion is happening
Since 2012, WasangShow has been buried themselves into developing and exploring traditional aboriginal cultures. WasangShow uses a more understandable approach and trend to share and tell stories about aboriginal myths, customs, and cultural history. Moreover, WasangShow has developed over 16 channels of both physical and virtual, and with the aid of the official online store, it showed a remarkable growth for the revenue over the past two years. Currently WasangShow is actively expanding direct selling stores and channels to gain a more convenient way of merchandise management, and trying to maximize profit by seeking betterSUPPLIERS to increase the quality of merchandise. Creating a unique lifestyle, rooting the image of the brand deeply inside the heart of customers, continuing giving feedback to the society, and developing towards Social Enterprise are WasangShow’s goals.
◆ What is the spirit of WasangShow?
Peanuts grow underground but they grow down from the branches of the plant above. They burrow into the soil to absorb nurtient, and charge up the energy, be perseverance, silently share and dedicate themselves into feeding back the ecosystem. They do not aim too high, instead, they seek to root firmly, so that fruit can thrive and be plump.